Yantai Nanshan University, invested and established by a large Chinese private enterprise Nanshan Group with RMB 36.5 billion yuan, is a higher education institution for undergraduates approved by the Ministry of Education.

Mr. Song Zuowen, Deputy to the National People’s Congress, President of Nanshan Group and President of Yantai Nanshan University, invested and created first-class school conditions to benefit his hometown and repay the society due to the acknowledgement for the reform and opening-up policies. The school is located in the emerging and coastal city Longkou, Yantai with two campuses of Nanshan and Donghai. Nanshan campus is close to a national 5A scenic spot - Nanshan Scenic Spot; Donghai campus is located in the Bohai Sea Forest Park. The school covers an area of 6,358 mu with the building area of 1,518,700m2, the total amount of fixed asset of RMB 2.718 billion yuan and the total amount of the teaching instrument and equipment of RMB 212 million yuan. It has 1.767 million paper books in the library, 5760GB E-book, 10,584 microcomputers for teaching and 276 multi-media classrooms. Service facilities such as modern library, high-standard stadium, international meeting center, theatre, swimming pool and activity center for college students are available from soup to nuts.

Yantai Nanshan University was established in 1991 with 5 periods of vocational high school, vocational specialized secondary school, vocational training college, vocational college, vocational and technical college. It was upgraded to the private regular institution for undergraduates in March 2005. Computers are built with the Institute of Electrical Automation, Management Science and Engineering, College of Business Administration, Materials and Metallurgical Engineering, Tourism Management, School of Mechanical Engineering, Food and Nutrition, School of Economics and Technology, Arts, Foreign Languages ​​Institute, international Business School, School of Aeronautics in 12 colleges, etc. with 68 majors for undergraduate and junior college under sub-colleges, covering many subjects and categories of Engineering, Arts, Economics, Management and Art. There are 2,359 teaching staff, including 1386 full-time teachers with professors and associate professors as the cadreman and teachers with the education background higher than postgraduate as the main part, 22 foreign teachers and 20,000 full-time students now.

The school has been always holding the tenet of running school in accordance with laws and integrity, following the higher education regulations and market economy regulations, making serving the students for their development and success, serving local economy and social development as its own responsibility, and making full use of advantages of independent management mechanism and system to reform and innovate the education and teaching strongly. Sticking to the practical, open and flexible teaching concept and diversified development & characteristic development management thought, the school formed the management concept of “People Cultivation as the Key, Employment as the Target and Success as the Tenet”; set the management orientation of practical undergraduate and higher vocational education and the cultivation target of practical, technical and innovative senior specialized talents; established the education and management mechanism of “Students as the Key, Market as the Orientation, Employment as the Target and Innovation as the Impetus”, built the education brand of “Double Certificate” characterized with “Six Double” and the employment brand marked with fully employment and employment with high salary and cultivated the college spirit represented with the school tenet of “Company with Truth and Keep Pace with Times” and the campus culture marked with the school sprit of “Independence, Freedom, Self-discipline and Self-improvement”.

The advanced management concept, strict teaching management, high cultivation quality, proud employment rate and employment satisfaction rate forged excellent education brand and distinctive teaching characteristic of Yantai Nanshan University, which made Yantai Nanshan University as one of the private higher education institutions with the largest contribution and influence in China. The school has been widely praised by governments at all levels and all walks of life and been successively honored as “Advanced Unit of Imparting Knowledge and Educating Students of Yantai”, “Advanced Collective of Higher Education Academic Management of Shandong Province”, “Advanced Unit of Social Power School-running of Shandong Province”, “Advanced Unit of Vocational Education of Shandong Province”, “Key Exemplary Vocational Technical College of Shandong Province”, “Advanced Unit of National Vocational Education”, “First Batch National Employment Type University”, “Top Innovative University”, “Exemplary Private Higher Education Institutions Construction & Research Base of China” and “Advanced Institution of Cooperation with School & Enterprise of China”, etc.

In December 2009, the school won the top in the “Public Satisfaction of Shandong Private Higher Education Institutions” evaluation and investigation organized by Higher Education Professional Committee of China Private Education Association and Dazhong Web of Dazhong News Group; in January 2010, on the “60 Years, Witness the Big Education Country Rising” Sohu education annual pageant & China Education Achievement Award Ceremony jointly held by Sohu Web, Sohu Education Channel and over 60 Chinese mainstream media, the school was honored as “China’s 60 Years Top Hundred Brand of China Education” and the president Hao Xianxiao won the “60 People of Educational Achievement Award in 60 Years”; and in May 2010, on “the Fifth Chinese Education Reform Forum & 21 Century Chinese Education Reform Achievement Award Ceremony” held by China Education Association and China Education Development Foundation, the school won “21 Century Chinese Education Reform Achievement Award” and the president Hao Xianxiao was awarded the title of “21 Century Outstanding People Influencing Chinese Education Reform & Innovation”.

At present, Yantai Nanshan University has been fully implementing the sixteen characters guideline of “Steady the Scale, Optimize the Structure, Improve the Quality and Create the Characteristic” with the guidance of National Education Working Conference sprit and Education Development Plan, choosing “Four Famous” Project (Famous Teacher, Famous Student, Famous Course and Famous Book) and “Four Campus” (Civilized Campus, Harmonious Campus, Economical Campus and Sunshine Campus) as the breakthrough, and strengthening the connotation construction to stride forward the national first-class practical university with more steady steps.